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Why Not - Social Media, Web & SEO Agency - Lugano | L’importanza del blog per uno studio professionale
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L’importanza del blog per uno studio professionale

Un sito web di uno studio professionale nasce per dare informazioni sulla propria attività e soprattutto per farsi trovare da più persone (e potenziali clienti) possibili.

Sarebbe tuttavia un errore non considerare anche la funzione più strettamente comunicativa di un sito internet, che anche nel caso degli studi professionali può svolgere un fondamentale ruolo di informazione e cura delle relazioni con i clienti passati e futuri.

Il blog è una sezione di un sito dedicata alla pubblicazione di news, aggiornamenti e in generale articoli che trattano temi e contenuti di interesse per la propria area lavorativa. Anche gli studi professionali, come ad esempio quelli legali e notarili, possono trarre numerosi vantaggi dalla presenza di un blog sul loro sito.

Per prima cosa, è possibile pubblicare articoli che trattino in maniera più discorsiva e approfondita i servizi offerti dallo studio, trasformando quindi questa sezione in un autentico strumento di comunicazione e marketing per la ricerca di nuovi clienti.

Un’altra possibilità è quella di utilizzare il blog per approfondire temi di interesse per lo studio professionale: in questo modo un potenziale cliente che acceda al sito potrà farsi un’idea più precisa dell’identità dello studio e di conseguenza scegliere questo piuttosto che la concorrenza.

Infine, si può decidere di usare il blog del sito come contenitore di news e aggiornamenti relativi alla propria area professionale: in questo modo non solo si offriranno informazioni utili ai clienti, ma anche ai colleghi, contribuendo alla costruzione e alla crescita della propria reputazione online e ad un costante miglioramento dell’immagine del proprio studio.

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