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Why Not - Social Media, Web & SEO Agency - Lugano | Social Media Marketing e presenza sul web per gli studi professionali
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Social Media Marketing e presenza sul web per gli studi professionali

Quando si parla di social media e di engagement sul web, si pensa sempre che siano attività che riguardano aziende e imprese già inserite in queste realtà: start up, agenzie di comunicazione e società di web marketing danno l’impressione di essere le uniche destinatarie dirette di operazioni social e simili. La realtà è invece molto diversa.

Gli studi professionali, come quelli legali o notarili, spesso non sfruttano a dovere tutto l’ambito legato al web marketing, nella convinzione che semplicemente non serva. Questo porta ad avere una scarsa, quando non inesistente, posizione in ambito web, che è di fatto impensabile in un’epoca in cui anche la ricerca degli studi professionali passa attraverso internet; ma, più in generale, è possibile dire che l’immagine professionale di uno studio non possa ormai prescindere dalla presenza sul web.

Per questo motivo vanno evitati alcuni classici errori, che non riescono a restituire online la giusta identità di uno studio professionale:

Sito internet statico: questo ostacola la flessibilità degli aggiornamenti e la possibilità di intervenire in maniera facile e intuitiva sul proprio sito.

Blog poco aggiornato o inesistente: è fondamentale ad oggi avere una sezione del sito dedicata alle news a cui si è più interessati e che manifesti agli utenti e ai potenziali clienti un’immagine dello studio sempre aggiornata e in linea con l’identità che si vuole comunicare all’esterno.

Poca cura delle newsletter: se è abbastanza semplice far iscrivere delle persone ad una newsletter, è difficile poi mantenerne le iscrizioni con contenuti interessanti ed accattivanti. Esattamente come per il blog, è importantissimo mostrarsi attivi anche sul profilo degli aggiornamenti diretti verso l’esterno, e le newsletter vanno curate in particolar modo.

Assenza o poca presenza sui social network: sono tantissimi gli studi professionali che aprono delle pagine social e le abbandonano dopo pochi mesi, considerandole una perdita di tempo. È invece fondamentale essere presenti anche su questi canali, che agevolano la visibilità della propria attività, aiutano nella formazione di una precisa identità e, ovviamente, portano al’engagement di nuova clientela.

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